I'm Adrian. I build online marketing companies and help startups acquire users.

I've loved building things for as long as I can remember. As a kid my parents would plead me to go outside while I tirelessly played with my LEGO. Everyone in my family thought I would become an engineer or an architect but honestly, I didn't have the attention span for that much math when I was younger. Ironically, 30 years later, data analysis has become one of the favourite aspects of my career.

I began my career at a medium-sized affiliate marketing company in Victoria, British Columbia in ad operations. Admittedly, I had no idea what affiliate marketing was when I first started but quickly fell in love with the industry's endless potential to build whatever you can think of.

Since then I've ran an uncountable number of performance marketing campaigns, built a successful advertising technology company with friends from the industry, and consulted with startups to build new products and policies.

Today, I spend my time building marketing products end-to-end. Brand design, paid media (Facebook, Google, DSP, Tiktok, etc.), front-end development, SEO, digital attribution, API integrations, client management, lead routing, CRM automation, data collection, data analysis, data visualization and reporting automation are all skill sets that I've honed and look to share with companies looking to launch their first paid user acquisition campaign.