What I've done so far

I am a seasoned digital marketing specialist with a strong focus on B2B demand generation, marketing automation, and data analytics. With over 9 years of experience, I have successfully led cross-channel campaigns, optimized digital strategies, and delivered actionable insights. My goal is to drive meaningful impact through business results.

Work Experience

Head of Product

Jan 2023 - Present

  • Guided the development and execution of B2B demand generation web flows, integrating media objectives for cross-channel digital media plans.
  • Managed project scoping, scheduling, risk assessment, budgeting, quality control, and communication for design and web products
  • Developed and maintained digital analytics dashboards using data visualization tools to analyze customer behavior and traffic trends.
  • Worked with internal teams to create targeted email campaigns and inquiries campaigns, utilizing Hubspot and other marketing automation technologies.
  • Conducted post-campaign analysis to optimize and improve channel effectiveness
  • Developed comprehensive data collection strategies using Google Tag Manager, Hubspot CRM, and APIs.

Summer Analyst

Summer 2021

  • Streamlined data capture and storage processes, leading to more accurate and insightful self-service dashboards.

Founder & Independent Consultant

Mar 2019 - Present

  • Worked with digital marketing agencies to interpret data and fight fraud, leading to a 20% increase in campaign performance.
  • Updated technology of Victoria start-up, resulting in 62% increase in revenue within 6 months.
  • Managed and grew Google Ads account for Victoria-based technology company, resulting in a 2x increase in inbound leads.
  • Worked cross-functionally with multiple stakeholder groups including senior leaders, development, and growth teams to repurpose an asset resulting in a new revenue stream of $10K+ per month in 3 months.

Cofounder

Sep 2017 - Jan 2019

  • Onboarded and managed global B2B relationships, growing monthly recurring revenue to over $1M in under 2 years.
  • Controlled network quality through data, resulting in a 25% increase in campaign effectiveness and client satisfaction.
  • Designed, launched and analyzed 1000+ digital marketing campaigns.
  • Led internal build-out of a new link appending tool which eliminated setup errors, resulting in increased traffic efficiency.
  • Accountable for optimizing monthly performance marketing budgets of over $500K.
  • Reviewed all new affiliate contracts of demand partners.

Performance Marketing Manager

Feb 2016 - Jul 2017

  • Optimized monthly performance marketing budgets exceeding $500K.
  • Exceeded monthly targets by achieving 145% quota in consecutive months.
  • Mentored junior media buyers and affiliate managers through hands-on training and development.

Media Coordinator

Apr 2015 - Feb 2016

  • Assisted the GlobalWide Media Account Executive and Business Development Teams in creating, executing and tracking client advertising campaigns
  • Managed the details related to each campaign, including data capture and reporting, acquisition and distribution of graphics, campaign testing and reporting results
  • Market and competitive research, including the creation of industry profiles in various verticals
  • Coordinated the credit application process and acted as the liaison with accounting
  • Generated various reports showing trends within GlobalWide Media and within the industry

Education

MBA, Sustainable Innovation

2020 - 2021

    BBA, Marketing Communications Management

    2012 - 2015

      Skills

      ✏️ Technical

        🗃️ Product

          🏹 Marketing

            🎰 Mediabuying