Products I've released

In this latest stage of my career I've been working with developers to build lead generation flows. While not exactly passion projects per se, these projects allowed me to gain a deep understanding of API integrations, CSS frameworks such as Tailwind, and a good enough understanding of Github and coding to have fruitful conversations with developers (I was able to make this site after all!).

  • Compare Rates Today

    Insurance lead generation flow working with some of the biggest carriers in the United States. We generate ~40,000 leads per month for our B2B clients.

    comparerates.today

  • Efficient Home Expert

    Solar lead generation flow that uses the Google Solar API to retrieve accurate sun exposure readings of a users rooftop. Users can get results and a quote in just a few clicks.

    efficienthomeexpert.com

  • Freed From Debt

    Quick and easy lead flow for generating leads for Debt Consolidation clients. We also used a Zapier connection to generate leads straight from Tiktok.

    freedfromdebt.com

I've worked with some incredibly talented developers to code these projects, but here's what I did on these projects:
  • • Created Spec docs with mockups and relevant API fields
  • • Designed in Figma and developed the front end of work each product
  • • Legal and compliance
  • • Managed dev priorities and deadlines in Trello
  • • Affiliate and internal mediabuying conversion attribution using Google Tag Manager (GTM)
  • • Data collection & event mapping using GTM & Google Analytics
  • • Data analysis using Funnel.io, Google Sheets & Excel
  • • Data visualization and reporting using Google Looker Studio & Google Sheets
  • • Lead Routing and API mapping using internal system and Lead Prosper
  • • Designed process for and conducted A/B testing
  • • Mediabuying in Google and Tiktok
  • • Build dashboards for affiliate and internal media buys to monitor ROI and quality